Quality First

Product Listing
Standards

High-quality listings build buyer trust and increase your sales. Follow these standards to ensure your products are presented professionally on Amana Marketplace.

Title Format

Your title should be clear, descriptive, and follow this format:[Product Name] — [Key Attribute], [Secondary Attribute]

Good Titles

  • Tanzanite Oval Cut 2.5ct — AAA Grade, Certified
  • Hand-woven Kente Cloth — 3 yards, Gold & Green
  • Organic Rooibos Tea — 100g Loose Leaf, Fair Trade

Bad Titles

  • BEST DEAL!!! Tanzanite gemstone wow amazing price!!!
  • Kente cloth fabric african print cloth BUY NOW free shipping
  • tea rooibos organic herbal health detox weight loss
Rules:Max 150 characters. No ALL CAPS. No excessive punctuation. No promotional language (e.g., “BEST DEAL”). No keyword stuffing.

Image Requirements

Technical Specifications

Minimum Resolution1000 × 1000 pixels
Recommended Resolution2000 × 2000 pixels
FormatJPEG or PNG (WebP auto-converted)
Max File Size5 MB per image
Main Image BackgroundWhite or neutral (#FFFFFF or #F5F5F5)
Minimum Images3 per listing
Maximum Images10 per listing
Aspect Ratio1:1 (square) for main image

✓ Required

  • Main image: product only on white/neutral background
  • At least one image showing scale (next to a common object or with dimensions overlay)
  • Close-up detail shot for textured, handmade, or artisanal products
  • Back/alternate angle for apparel, bags, and accessories

✕ Prohibited

  • Text overlays, watermarks, or promotional banners
  • Collages or multiple products in the main image
  • Stock photos or images from other sellers
  • Screenshots from social media
  • Blurry, dark, or heavily filtered images
  • Images with borders or frames

Description Requirements

Every listing description should include these four sections. Use the structured fields provided in the listing form for best results.

Product Overview

Start with 2-3 sentences describing what the product is, its primary use, and what makes it special. Mention the origin and craftsmanship if relevant.

Example:

Handcrafted by Maasai artisans in the Arusha region of Tanzania, this beaded necklace features traditional color patterns using glass seed beads on a durable brass wire frame. Each piece takes approximately 8 hours to complete.

Specifications

Use bullet points for technical details: dimensions, weight, materials, color, size options, etc.

Example:

• Material: Glass seed beads, brass wire • Length: 18 inches (45cm) • Weight: 85g • Closure: Brass hook clasp • Colors: Red, blue, white, green

Care & Usage

Include care instructions, storage recommendations, or usage guidelines where applicable.

Example:

Store flat in a cool, dry place. Avoid contact with water or perfumes. Clean gently with a dry, soft cloth.

Shipping & Origin

Note the country of origin, estimated preparation time, and any relevant certifications.

Example:

Ships from Arusha, Tanzania. Preparation time: 3-5 business days. Certificate of authenticity included.

Pricing Transparency

Base Price: Set in your preferred currency. Multi-currency conversion is handled automatically by Amana using daily exchange rates.

Shipping Costs: Must be listed separately. Offer flat-rate, weight-based, or free shipping options. Cross-border shipping costs should account for customs and duties.

No Hidden Fees: The price shown to buyers must be the final product price. Do not request additional payments outside the Amana platform.

Volume Discounts: If you offer bulk pricing, use the built-in tier pricing feature to clearly display price breaks (e.g., 1–10 units, 11–50 units, 51+ units).

Categories & Tags

Select the most specific category for your product. Add up to 10 tags to improve discoverability.

Fashion & Apparel

Clothing, shoes, accessories, jewelry, bags

Art & Crafts

Paintings, sculptures, pottery, beadwork, textiles

Gemstones & Minerals

Tanzanite, diamonds, gold, loose gems, specimens

Food & Beverages

Coffee, tea, spices, sauces, dried goods

Beauty & Wellness

Shea butter, oils, skincare, aromatherapy

Home & Living

Décor, furniture, kitchenware, baskets

Agriculture

Seeds, tools, organic produce, fertilizers

Technology

Electronics, solar products, accessories

Industrial

Raw materials, machinery parts, packaging

Books & Stationery

African literature, journals, cards

Services & Digital

Consulting, templates, digital artwork

Tag Tips:Use specific, descriptive tags like “tanzanite,” “AAA-grade,” “handmade,” “fair-trade” rather than generic terms like “jewelry” or “beautiful.” Tags should describe material, style, origin, and use case.

Ready to Create a Listing?

Put these standards into practice and create your first product listing on Amana.